Founded in 1971, Cologne (Germany)-based multinational company Euromed is a market leader in herbal extracts and natural ingredients for the health, cosmetic and pharmaceutical industries. Euromed commissioned MOM Produccions to produce the opening ceremony to launch the extension of its Mollet del Vallès (Barcelona) plant, which took place in autumn 2005. For the occasion, MOM Produccions worked with various artists from different disciplines (mainly musicians and dancers) to stage a visual activity that successfully transmitted to guests an image of Euromed as an innovative, creative company. The production transformed an industrial space into a magical place, which respected the natural environment and environmental principles.